11 November 2017

Launch of new DBS Multiplier & Opening of Plaza Singapura branch


*credits DBS

On 1st November, in its continued journey to reimagine banking, DBS has launched a lifestyle space for the tech generation where digital banking is complemented by human connection. 


Designed with a “cafĂ© and branch” concept, the new lifestyle space at Plaza Singapura features an open layout, creating a relaxed atmosphere. Customers are first welcomed by the aroma of freshly brewed coffee at the entrance of the branch, where Bettr Barista, a social enterprise supported by the DBS Foundation, stands.

Oh, not to forget, enjoy 20% discount when you pay with your DBS/POSB credit card!


The new lifestyle space is designed with the tech generation in mind and also offers them a highly digital experience to meet their banking and lifestyle needs. It features an industry-first VR corner for retirement planning, where customers will be guided on how to go about working towards their retirement lifestyles. 

*credits DBS


At the branch, customers can perform both cash deposits and withdrawals at the Cash Services Machines – the machines also allow cash withdrawals above their ATM card limit. 




Besides the cash machines, banking services are also accessible to customers round-the-clock through Video Teller Machines (VTMs), offering them non-cash banking services such as the issuance or replacement of internet banking tokens or debit cards. 


Customers who require help are able to access instant ‘face-to-face’ assistance via live video. 


This is definitely something I welcome with joy as I can have 'counter' banking services 24/7! Not only banking services, these VTM enables debit card/i-banking token issuance or replacement FOC as well.

Managed to get a new card issued on the spot!







Don't worry if you have no experience with the VTM. Pepper, the humanoid robot, is also on hand to guide customers on how to use the VTMs. 




DBS is also launching TwentyThirty (www.twentyxthirty.com), an online initiative for young adults – a hub that provides quality content that is of relevance to everyday living. TwentyThirty will cover a variety of topics, from getting through adulting milestones and financial literacy, to career advice and everything else that may be important for a balanced life. DBS’ aim is to engage young adults in their 20s and 30s in conversations about larger “life” issues, and embark on a continuous process of providing valuable information that directly addresses their jobs to be done.


DBS will continue to engage the young adult segment with enhanced products and services, activations and partnerships with like-minded brands.

One of the improved products to better cater to the younger working adults is the enhanced DBS Multiplier Account. 

I once had a multiplier account when the first-of-its-kind programme was introduced in 2014 to reward customers for consolidating their banking with DBS, with any combination of salary credit, credit card spend, investment dividend or mortgage instalment. However, I recently switched to another bank-and-earn program after some time which is more suitable for my lifestyle.


(Wonder what's up with the rabbits? Well, it is to signify our monies multiplying like bunnies :D)

Now, this new enhance Multiplier program makes it easier for us to qualify for higher interest rates on our account balances, with no minimum salary crediting amount and no minimum credit card spend!

Simply have salaries credited with DBS/POSB and transact in one or more of the following categories: credit card spend, home loan instalment, insurance or investments.

To enjoy higher rates, customers just need to have their total eligible monthly transactions add up to SGD2,000 or more:
Between 1.55% p.a. to 2.08% p.a. if their salary credit and transaction in one category add up to SGD2,000 or more
Between 1.8% p.a. to 3.5% p.a. if their salary credit and transactions in two or more categories add up to SGD2,000 or more

DBS Multiplier Account interest rates

*Total monthly transactions consist of salary crediting and one or more of these categories: credit card spend, home loan instalment, insurance or investments

I've since started my DBS Multiplier account once again! Join me in the enhanced program or check out more information at www.dbs.com.sg/multi.

xoxo :)




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